With the level of competition out there today, this "If you build it they will come" attitude is often the surest path to financial ruin. Sure, SOME customers will just find you. But if you want to be more pro-active - and not rely on the "customer genie" to bring you business, you may want to consider using press releases to help you generate sales on a consistent basis!
Press releases allow you to keep the world up to date with what’s going on with your business; which is HUGE when it comes to managing your business’s reputation. More importantly, it helps you establish your unique selling proposition and positioning and establish keyword dominance in the sea of businesses crowding up the web.
In fact, the more press releases you put out there, the better. The key is to remember that press releases don't always have to be about NEWS. Press releases can also take the form of Tip Sheets - like "How to Save Money by Investing in the Right Insurance" or lists - like "Top 7 Ways To Get Ink Stains Out of Your Shirts."
There are multiple online sites that you can use just this purpose. If your goals are primarily online reputation management and search engine marketing, there are many good press release distribution services that are absolutely free or low-cost. I'll post my favorite list of paid and free services later this week.
A good marketing or content management strategist can help set you up with an easily managed and affordable press release system that will help you build a stellar online reputation and dominate your local market niche.
With the right system, press releases don't need to be time-consuming or difficult in any way. However, with consistent use, this strategy will have a building positive effect that results in a greatly enhanced reputation and much higher and more consistent search engine ranking for the relevant terms that really mean something in your market. This will not only generate far more interest in your business, but make converting leads to customers far easier as well.